5 Reasons WHY You Should NOT Start a Facebook Page for Your MLM Company

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Should You Start a Facebook Page for your MLM Business?

Many people will join a new opportunity and get extremely pumped about the product, the compensation plan, bonuses and etc.

They blast out links constantly on their profile until they annoy everyone and then someone tells them they should start a Facebook business page to showcase their products and reach more people.

Fair enough — better to do business on a page anyway right?

So you start your page and ask all of your friends to LIKE it — whom you may have already annoyed posting about the product on your profile — and you start posting about the product, how great it is and etc.

No big deal right? I’d say WRONG! Here’s why…

5 Reasons You Should NOT Start a Facebook Page for Your MLM Business

1) You’ll Leave the Business

No matter how much you love the product you are pushing the likelihood of you still selling that product 3, 6, 9, 12 months from now is pretty limited.

Most people in MLM companies fizzle out in 2-3 months.

They get bored or discouraged and move on to other things.

If you have created a page around a particular product and get out of that business your page is basically dead now and any work you’ve done on it is pointless.

2) Parent Company Goes Out of Business

What if you built a page around say the product Scentsy (as shown below) and at some point that company goes out of business?

Now you’re left with a Scentsy related page with a few hundred followers that you can’t use.They won’t be interested in hearing about another product you are peddling.And typically Facebook won’t let you change the name after getting a certain amount of fans.

So now the page you’ve worked so hard on to get more Facebook Likes is useless.

3) MLM Company Does Not Allow You to Run a Facebook Page

Many MLM companies do not technically allow you to create websites or Facebook pages using the company name.

You could find yourself getting removed as a distributor or worse yet get a cease and desist letter in the mail!

You should dive into your distributor agreement to see if you can even use the company’s name or logo online.

You’ll be shocked to see that most say you cannot do this.

Scentsy technically owns this page now and could probably make a submission to Facebook about a duplicate page and take it over.

If you dive into Facebook’s terms of service you’ll find that if you aren’t an official representative of a company you can’t run a page in the name of the company.

Unless you are Scentsy you shouldn’t have a page named Scentsy — or any other MLM product.

4) Causes Confusion

I bet within 30 seconds I could name at least 30 of my personal friends and family that are selling some other MLM product.

Imagine if they — along with the millions of others selling products — all had a Facebook page about their MLM business!

There would be brand confusion.

Who is officially a rep from Scentsy? Can’t I just buy from any of them since it’s all the same product?

Too many pages about a product diminishes the product to me and causes confusion among consumers.

5) You’re Branding the Company Not YOU!

This reason is the biggest reason to not start a Facebook page for your MLM business in my opinion.

Cortney Scott submitted her Scentsy page for me to review on a recent post on thePost Planner page and while I think the cover photo looks great I think Cortney is wasting her time with this page.

Minus her name being on the name of the page do you see Cortney branding herself in anyway in the Cover Photo or Profile Picture?

Nope..

She’s branding the Scentsy company.

Great for Scentsy, bad for Cortney.

If another Scentsy rep pops up on Facebook those that have Liked Cortney’s page are likely to go and give that page a LIKE as well.

Now who do they buy from???

And again what happens when Cortney leaves Scentsy or they go out of business?