1. Be Ethical: The world of direct selling and multi-level marketing is littered with unscrupulous people and selling tactics. Despite what pressures may be upon you driving you towards MLM success, be careful to run your business above bar in all respects.
2. Sponsor, Don’t Recruit: Many MLMs incentivize representatives to recruit other sales representatives. Obviously, it will improve your profitability and recruitment numbers if your new recruits stick around for awhile. By setting aside time and resources to properly train your recruits on business practices and products, your retention rates will be better.
4. Make an Effort to Share Your Product Everyday: Do something for your business everyday. Whether that is sharing a product sample, inviting a neighbor to host a product party or starting a website or social media account.
5. Book At Least Three Parties: For an MLM with a product-party focus, make sure and walk away from each event with at least three more parties on the schedule. Doing so will ensure you grow your business rather than just sustain it.
6. Educate Yourself on Different Ways to Market: If you excel at direct selling, but aren’t very computer savvy, take some time to learn how a website, email and social media can excel your business and product sales. If talking to customers is where you fall apart, brush up on your communication strategies.
7. Don’t Barrage Your Friends and Family: You are going to be excited about your new business, and MLMs do a great job trying to generate an immediate frenzy with new recruits. My advice is to take a deep breath before you blast into your personal relationships. It is important to draw customers from your inner circle, but there is a fine line between inundating and informing.
8. Be Genuine: & Listen: Listening goes hand in hand with being genuine. If you are having a “conversation” with someone but thinking only about the next thing you plan to say or share, you aren’t listening and you are going to miss something important. Telling isn’t selling. Understanding and meeting your customer’s needs will sell product.
9. Creatively Share Your Business: It is truly possible to share your business with everyone without sounding like a ranting lunatic. By being creative in how you introduce your business or use products publicly, you can draw in interested individuals naturally.
10. Brush Up on the Realities of Most MLMs: Success and income generation aren’t as fruitful as most MLM companies would have you believe. Statistics show that less than one out of 100 MLM representatives actually see MLM success or make any money. Additionally, MLM scams and unsavory business practices are prevalent in the world of MLM. Watch out for warning signs of MLM scams.
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